Framer Development
Oct 20, 2025
Understanding Framer Template Requirements: The Complete Guide for Creators
Master Framer's official template requirements with this comprehensive, easy-to-understand guide. Learn the 16 essential criteria for getting your template approved: originality, design consistency, responsive layouts, CMS setup, accessibility, and more. Real examples included.
Why Template Requirements Matter
Framer offers 100% of earnings, 50% of referral revenue, and zero listing fees to creators. But they maintain strict quality standards through manual review of every template.
1. Originality: Stand Out
Create unique layouts, clear use cases, and original work. Don't copy existing templates or make minor modifications.
2. Design: Consistency is King
Maintain consistent styling, clear hierarchy, sharp images, unified text/color styles, custom 404 page, and intentional spacing across all pages.
3-8. Core Requirements
Layout
Distinct page purposes, no horizontal scrolling, use stacks and auto-height
Text
No lorem ipsum, real copy, perfect grammar, Framer default fonts only
Responsive
Test mobile (320px), tablet (768px), desktop (1440px). No fixed widths.
Links
Working mailto: and tel: links, hover/active states, no broken links
CMS
Clear field names, only for repeatable content, proper connections
Code
Minimal custom code, enhance don't replace Framer features
9. Effects: Purposeful Animations
Animations guide attention, smooth transitions 200-400ms, avoid excessive motion
10. Assets: Quality Over Quantity
High-quality optimized images, descriptive filenames, compress before upload
11. Tags: Semantic HTML
Use <nav>, <footer>, <h1-h6>, proper heading hierarchy, alt text on images
12. Accessibility
4.5:1 color contrast, page titles and descriptions, form input labels
13. Performance
Pass Framer checks, compress images, optimize media
14. Copyright
Original content only, no brand logos, licensed assets, no client work without permission
15. Marketplace Listing
Accurate previews, clear descriptions, proper tags, highlight unique features
16. Support Policy
Define support, respond quickly, refund policy, update template, remove ads
Checklist
☐ All links work ☐ Responsive ☐ No lorem ipsum ☐ Custom 404 ☐ CMS configured ☐ Images optimized ☐ Alt text ☐ Page titles
Conclusion
Quality over speed wins approvals. Reference official Framer Template Requirements for latest guidelines. Double-check this guide before submitting!
