SaaS Technology
UpdateAI
The Challenge
UpdateAI needed a compelling digital presence to communicate their AI-powered solution for account teams. As a B2B SaaS company recently acquired by Gainsight, their website needed to be professional, trustworthy, and clearly demonstrate value to enterprise customers.
The Solution
I designed a clean, modern SaaS website that transforms complex AI technology into easily digestible benefits. The design focuses on social proof (4.9/5 rating), clear value propositions, and strategic CTAs for demos and free trials. The site balances technical credibility with human-centered storytelling.
The Results
A high-converting B2B SaaS website that successfully communicates complex AI functionality in an accessible way. The design contributed to UpdateAI's growth and eventual acquisition by Gainsight, validating the strategic approach to positioning and user experience.